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12/09/2024
Rail Europe launches WeChat Mini Program, further expanding into China’s digital mobility sector

Recently, Rail Europe officially launched its WeChat Mini Program, aiming to provide Chinese travelers with a more convenient European train travel experience. The Mini Program supports a Chinese interface and WeChat Pay, making it easier for Chinese users to purchase train tickets, while also offering localized customer service.

From September 20 to October 31, 2024, users can enjoy a 100 RMB universal subsidy on their first order (available for orders exceeding 1,800 RMB), with a limited number of subsidies offered on a first-come, first-served basis.

Additionally, Rail Europe has opened an official account on the popular Chinese social media platform Xiaohongshu (Little Red Book) to provide more travel content, product information, and interactive experiences.

Source: Travel Industry Network

The Payment solutions of Mini Program is provided by YabandPay.

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